anton_dimas_studio_portrait_growth_marketing_leader

Anton Dimas

Data-driven marketing leader who turns eight-figure budgets into measurable, multi-channel wins

anton_dimas_studio_portrait_growth_marketing_leader

Anton Dimas

Data-driven marketing leader who turns eight-figure budgets into measurable, multi-channel wins

anton_dimas_studio_portrait_growth_marketing_leader

Anton Dimas

Data-driven marketing leader who turns eight-figure budgets into measurable, multi-channel wins

Blog Image
Blog Image
Blog Image

May 18, 2025

4min read

How to Use First-Party Data for Smarter Customer Acquisition

Why First-Party Data Is the New Growth Lever

With the loss of third-party cookies and IDFA changes, brands must rely on data they own. That means activating first-party data across every paid channel.

3 Tactics You Can Deploy Now

  1. Lookalike Audiences from High-Value Segments
    Use your CRM to create audience seeds from high-LTV users.

  2. Data Enrichment
    Tools like Experian, Melissa Data, Experian, or Clearbit can match first-party users to income, region, or lifestyle segments.

  3. Value-Based Bidding
    Partner with data science to model expected LTV, then deploy ROAS-based bidding in Meta, Google, and Apple Search Ads.

Bonus Tip

Don’t forget to feed performance data back into your CDP or MMP to optimize audiences and attribution over time.

LET'S WORK
TOGETHER

LET'S WORK
TOGETHER

LET'S WORK
TOGETHER