Los Angeles, US
Available for consulting
contact@antoniodimas.com
About me
Anton Dimas is a Growth and Paid Media Leader with 8+ years driving product-led growth performance marketing with multi-million dollar budgets across Meta, Google, TikTok, and YouTube. He builds AI-first creative systems, incrementality measurement frameworks, and performance operations that deliver compounding results — including +30% ROAS YoY, 38% nCAC reduction, and global campaigns reaching 1Billion+ impressions.
With a technical and business background from UC Irvine, Anton bridges engineering rigor with growth execution building custom AI pipelines, Figma plugins, and automated workflows that most marketers outsource. Currently Growth & Paid Media Manager at Metagenics. Meta Star Award recipient. Open to opportunities and consulting at high-growth tech and CPG companies.
Some of my projects
Experience
Aliso Viejo, CA
Metagenics
August – Present
Growth & Paid Media Manager, North America
Own full channel strategy and execution across Paid Social (Meta Advantage+, Reels, Dynamic Creative), Paid Search (Google/PMax), YouTube, TikTok, and CTV - driving planning, forecasting, budget pacing, and performance management across a multi-product DTC portfolio at $XXM+ quarterly budget scale.
Generated +84% YoY revenue growth in purchase outcomes; partnered with data science and engineering on attribution infrastructure, pixel integrity (Meta CAPI, Google Enhanced Conversions), and martech reliability improvements.
Led global omnichannel launch reaching 100M+ impressions and ~50M unique users across Meta, Google, YouTube, CTV, OLV, and influencer; incorporated regional audience nuance and localized messaging strategy with cross-functional product and engineering collaboration on landing pages and conversion flows.
Designed and ran geo holdout and incrementality measurement frameworks; translated causal test results into scalable channel playbooks and budget allocation recommendations presented to VP and C-suite leadership - turning test data into durable investment strategy.
Built AI-first creative systems using Claude, Gemini, and custom Figma automation - generating 28 creative types (TOFU/MOFU/BOFU) across Meta-standard formats, reducing production cost ~95% and increasing creative pipeline velocity 10x+, enabling rapid hypothesis testing at scale.
Managed 1 direct reports and agency specialists across paid, creative, and analytics functions; improved CTR 53% YoY through AI-accelerated creative iteration and audience alignment.
Los Angeles, CA
GreenFi (Aspiration)
August 2021 – March 2023
Performance Growth and Acquisition Marketing Manager
Managed $XXM+ 8-figure annual paid media budgets across Meta (primary acquisition channel), SEM, Apple Search Ads, Google App Campaigns, and YouTube for a mobile-first subscription product - improving LTV:CAC +34% QoQ and growing revenue per user +256% YoY.
Designed holdout and incrementality measurement frameworks across paid social and search; translated causal test results into durable channel investment playbooks aligned to payback periods and cohort quality targets - establishing the measurement foundation the team runs on today.
Partnered directly with product, engineering, and data science to improve onboarding conversion flows, mobile attribution infrastructure (AppsFlyer + SKAN post-iOS 14), and in-product growth loops - bridging paid acquisition and product activation in a single unified funnel.
Consolidated external agencies saving $200K+ annually; built reporting frameworks connecting channel spend to downstream activation, retention, and long-term revenue outcomes using Amplitude cohort dashboards.
Los Angeles, CA
MuteSix (Dentsu)
December 2020 – October 2022
Growth and Acquisition Marketing Lead
Identify, develop, and executing long term paid marketing strategies to increase revenue and achieve clients' goals
Managed a team of 3 direct reports, 5 indirect, responsible for executing growth strategy and measurement
Drove an incremental $4M in revenue across 7 clients QoQ
Developed basic HTML and CSS coding skills to support design projects.
Costa Mesa, CA
Instaboost
October 2019 – November 2020
Performance Growth Strategist
Provide direction, strategy, and implementation of all acquisition channels including Google, Bing, YouTube, Facebook & LinkedIn with a total budget of $150,000 MoM
Overseeing 70 to 100 CPL, CPC & CPA campaigns, including re-engagement, remarketing, and customer loyalty efforts
Increased quarterly revenue by 500% for an eCommerce client
Responsible for analyzing and reporting paid media and website data to maximize performance for all eCommerce brands using Google Analytics & Google Data Studio
Work closely with C-Suite and Sales Director to execute paid media efforts designed to drive B2B leads for Instaboost, generating an average of 300 leads QoQ
Integrate Google Analytics, Google Tags Manager, and Facebook Pixel into landing pages allowing for seamless integration & custom tagging options for analytics tracking and reporting
Education
Irvine, CA
2015 – 2019
Double Major Computer Science & Business Administration
University of California
International
2013 – 2015
International Baccalaureate Diploma Program
International Baccalaureate
Diploma Awarded
Certifications
Google Analytics IQ (GAIQ)
Advanced Web Analytics
Uplimit SQL Certification
Learned the foundations of SQL and have mastered the SQL basics including filtering and sorting data, aggregations, and complex filtering logic including GROUP BY and HAVING clauses. They are ready to tackle basic questions in SQL including and are prepared to thrive in analyzing data using SQL.
Google Ads (PPC Paid Search)
Corporate Finance
Master financial health by analyzing P&L, balance sheets, and cash flow. Expertly track EBITDA and OPEX to evaluate profitability, manage accrual accounting, and drive informed business growth.
Growth & Analytics Stack
Awards
Meta Star Award - Metagenics' Q2 2025
Each quarter, Metagenics spotlights an exceptional individual as their MetaStar—someone who embodies their values in their everyday walk, consistently goes above and beyond, and leaves a lasting impact on their people, culture, and purpose.
Recommendations
Sagheer F.
Ex-Director at Metagenics
"You [Anton] are a true gem for this organization. Your deep knowledge of media, coupled with your razor-sharp analytical abilities combined with your tendency to zoom out and consider the big picture make you an incredibly strong growth marketer. You stick to your convictions, yet are open to considering a different point of view while being a wealth of knowledge. I learn something new every time I work with you. We are lucky to have you at Metagenics!"
Jorian M.
Ex-Analyst at Metagenics
"Shoutout to Anton for his awesome work overseeing our paid media! 💪📈 Not only does he constantly look for ways to improve our account performance, but he does it all with a great attitude. His strategic mindset and dedication help drive real results, and we’re lucky to have him on the team. Plus, let’s be honest—he’s probably the only one who can optimize ad spend and outlift us all at the gym. 💥 Thanks for everything you do, Anton!"
Colleen C.
Manager at Metagenics
"I have the pleasure of working very closely with Anton and have witnessed firsthand his unwavering positive attitude and drive for improving the business. He brings such expertise and his passion for staying ahead of the curve is contagious and motivating. I appreciate the thought leadership and synergy that he brings to the areas where our roles intersect. Whenever I have questions or ad hoc requests, I can count on him to get me the information needed. Way to go, Anton!"
