May 11, 2025
6min read
Media Planning for VC-Backed Brands: A Growth Marketer’s Framework
Why VC-Backed Brands Need a Smarter Media Mix
For startups flush with fresh funding, the challenge isn’t just spending—it’s spending wisely. Media budgets at this stage must balance aggressive customer acquisition with clear payback windows. That means leading with full-funnel visibility and building in measurement rigor from day one.
The Channel Mix That Scales
Top of Funnel: CTV, YouTube, PR, Influencer (for reach and storytelling)
Mid-Funnel: Paid social, programmatic, Amazon DSP, Meta
Bottom-Funnel: Search, Shopping, affiliate, retargeting
This framework ensures awareness tactics don’t just drive views—they move people into action.
Sequencing Creative by Funnel Stage
A proven tactic: Launch with :30 hero video, followed by :15 cutdowns and 6" bumpers for retargeting. This sequence boosts hold rates and keeps users engaged across touchpoints.