Articles & publications

A behind-the-scenes breakdown of the AI creative system I built that dropped per-asset cost from $15 to $0.13 — real numbers, real workflow, no theory.

A practical explainer on the exact creative + optimization switches that dropped cost per engaged session ~37% MoM while holding volume steady.

his explainer breaks down full-funnel paid media strategy and how top DTC brands activate awareness, consideration, and conversion across digital touchpoints.

Learn how to unlock better CAC and LTV using first-party data, CDPs, and value-based modeling. A must-read for marketers adapting to a post-cookie world.

A tactical playbook for allocating an eight-figure budget across CTV, search, social, and programmatic—with insights on funnel prioritization, creative sequencing, and performance guardrails.