his explainer breaks down full-funnel paid media strategy and how top DTC brands activate awareness, consideration, and conversion across digital touchpoints.

Learn how to unlock better CAC and LTV using first-party data, CDPs, and value-based modeling. A must-read for marketers adapting to a post-cookie world.

A tactical playbook for allocating an eight-figure budget across CTV, search, social, and programmatic—with insights on funnel prioritization, creative sequencing, and performance guardrails.