Generative AI Creative Builder

Overview

Built an end-to-end generative AI creative production system using Gemini Pro and Flash Image API with automated investment decisioning logic — generating on-brand Meta ads across 28 creative types and three standard aspect ratios (4:5, 9:16, 1:1).

How It Works

The system dynamically selects and rotates creative types based on funnel position (TOFU/MOFU/BOFU) and real-time platform algorithm signals. Built using Claude Code with a decisioned concept framework aligned to Meta's Andromeda algorithm — enabling continuous creative iteration without agency dependency.

Impact

• Reduced production cost to ~$0.13 per 2 assets vs. ~$15 traditionally

• $38K+ annual savings vs. traditional production workflows

• 10x faster hypothesis testing and creative pipeline velocity

• Scaled across Meta, TikTok, and YouTube channels