Overview
Led a CTV advertising program in partnership with Kargo — managing end-to-end campaign setup, creative QA, and trafficking across connected TV placements to connect brand storytelling with measurable downstream performance.
How It Works
The program was designed to run brand and performance objectives in parallel within a single CTV channel — moving beyond awareness into purchase-intent metrics. A third-party brand lift study independently validated results across both brand health and performance KPIs.
Impact
+45% MoM add-to-cart lift
Aided Awareness +2.1 pts (third-party validated)
Brand Consideration +2.1 pts (third-party validated)
Full ownership: campaign setup, creative QA, trafficking, and reporting
